Imperial brands

Illustrations created for an onboarding playbook for Imperial brands that visualises the journey a new starter would take and how they would need to work together to get to a destination. A group of characters was developed to represent the new starters and a yellow continuous line was included to represent the journey they were going to embark on, as well as diagrams that accompanied the text within the playbook.

For the dividers, we planned to show the main characters from the cover to go through a journey in different modes of transport i.e. hiking, running, cycling, on a boat to hot air balloon to show a progression in each stage as they go from walking to a more advanced mode of transport.