Illustrations and design for Kantar's stall at the biggest marketing event in London. The direction in 2025 was centred around the motto “Be less boring”. A lot of event materials were created to bring impact and stand out.

These included cabana design, prize crane machine wrapper, ice cream machine, die-cut stickers and ice cream cups, pull-up banners, social media graphics and email banners, which all follow the theme and design language of the event.